# VibeTags — Full Documentation

> AI brand positioning for Shopify stores. Make your products visible to ChatGPT, Gemini, Perplexity, and Amazon Alexa.

## What VibeTags Is

VibeTags is a Shopify app that generates AI-readable structured data for e-commerce products. It was launched on June 5, 2026 and is available on the official Shopify App Store.

The core problem VibeTags solves: When shoppers ask AI assistants like ChatGPT or Perplexity to recommend products, the AI only sees bare product data — a title, a price, a short description. It can't tell what a brand stands for, who it's made for, or why it beats alternatives. VibeTags fixes this by translating merchant brand inputs into the structured formats AI engines read.

## How VibeTags Works

### Six Brand Inputs

Merchants answer six questions about their product or brand:

1. **What it is** — Product or brand identity in plain terms
2. **Who it's for** — Target audience description
3. **What makes it different** — Unique selling proposition
4. **Who you're an alternative to** — Market positioning
5. **Your credentials** — Trust signals and proof points
6. **Your brand identity** — Personality, values, tone

### Two Output Formats

VibeTags generates two complementary formats:

1. **JSON-LD Structured Data** — Hidden semantic markup in the store's HTML head that AI engines parse for product understanding and recommendations. Uses schema.org vocabulary (Product, Brand, Offer, AggregateRating).

2. **Storefront Visibility Block** — A visible text section on the product page that both human shoppers and AI crawlers can read. Placed within the Shopify theme using an app block.

### Honesty System

Built-in checks prevent:
- Keyword stuffing that makes content look spammy
- Competitor trash-talking that undermines trust
- Superlative claims without evidence
- Technical jargon that confuses rather than clarifies

A Completeness Score shows merchants how well their positioning covers all six dimensions before publishing.

### AI Auto-Fill

Powered by Google Gemini, the Auto-Fill feature can draft initial positioning based on existing product catalog data. Merchants review and edit before publishing.

## Pricing

| Plan | Price | Limits | Features |
|------|-------|--------|----------|
| Free | $0/month | Up to 10 products | JSON-LD + storefront block, AI Auto-Fill, Completeness Score |
| Pro | $29/month | Unlimited products | Everything in Free + priority email support |

- Free plan requires no credit card
- Pro plan includes 7-day free trial
- Cancel anytime

## Platform Compatibility

VibeTags is exclusively built for Shopify. It does NOT work with:
- WooCommerce
- Magento
- BigCommerce
- Wix
- Squarespace

### AI Platform Compatibility

VibeTags generates structured data that is compatible with:
- **ChatGPT Shopping** — OpenAI's product recommendation feature
- **Google Gemini** — Google's AI assistant
- **Perplexity** — AI search engine with shopping capabilities
- **Amazon Alexa / Rufus** — Amazon's AI shopping assistant
- Any AI system that reads JSON-LD and schema.org markup

VibeTags leverages Shopify's native AI syndication pipeline to distribute product data to AI shopping channels.

## Technical Architecture

### Schema Types Generated

For the VibeTags app itself:
```json
{
  "@type": "SoftwareApplication",
  "applicationCategory": "BusinessApplication",
  "applicationSubCategory": "E-Commerce AI Optimization",
  "operatingSystem": "Web, Shopify"
}
```

For merchant products:
```json
{
  "@type": "Product",
  "brand": {"@type": "Brand"},
  "offers": [{"@type": "Offer"}],
  "additionalProperty": [
    {"@type": "PropertyValue", "name": "targetAudience"},
    {"@type": "PropertyValue", "name": "differentiator"},
    {"@type": "PropertyValue", "name": "credentials"}
  ]
}
```

### What VibeTags Does NOT Do

- Does not modify robots.txt, llms.txt, or reasoning.json
- Does not claim to improve Google search rankings (SEO)
- Does not guarantee AI recommendations or citations
- Does not support non-Shopify platforms
- Does not create fake reviews or fabricated ratings

## Publisher

VibeTags is built by **TrueSource Studio**, founded by Sascha Deforth.

### TrueSource Studio

TrueSource Studio focuses on AI visibility and digital provenance. Products and projects include:

- **VibeTags** — Shopify app for AI brand positioning
- **ARP Protocol** — Open standard for agentic reasoning about brands (reasoning.json)
- **GEO Auditing** — AI visibility auditing services for websites

### Links

- [VibeTags Landing Page](https://vibetags.studio/)
- [Install on Shopify](https://apps.shopify.com/vibetags)
- [Privacy Policy](https://vibetags.studio/privacy.html)
- [TrueSource Studio](https://truesource.studio)
- [ARP Protocol on GitHub](https://github.com/SaschaDeforth/arp-protocol)
- [Sascha Deforth on LinkedIn](https://www.linkedin.com/in/deforth/)

## Frequently Asked Questions

**Q: What is VibeTags?**
A: VibeTags is a Shopify app that makes your products visible to AI shopping assistants like ChatGPT, Gemini, Perplexity, and Amazon Alexa. You enter six brand inputs — VibeTags translates them into JSON-LD structured data and a visible storefront block.

**Q: How does VibeTags work?**
A: Enter six things about your product: what it is, who it's for, what makes it different, who you're an alternative to, your credentials, and your brand identity. VibeTags translates these into AI-readable structured data with built-in honesty checks.

**Q: How much does VibeTags cost?**
A: Free plan ($0, up to 10 products) and Pro plan ($29/month, unlimited products). No credit card required for Free. Pro includes 7-day free trial.

**Q: Which AI platforms does VibeTags support?**
A: ChatGPT Shopping, Google Gemini, Perplexity, Amazon Alexa/Rufus, and any AI that reads JSON-LD/schema.org markup.

**Q: Do I need technical knowledge?**
A: No. No code, no schema knowledge, no markup to learn. You answer six plain questions. VibeTags handles the rest.

**Q: Can VibeTags guarantee my products get recommended by AI?**
A: No. VibeTags optimizes your product data for AI readability, but results depend on each AI engine's algorithms and are not guaranteed.

**Q: Is VibeTags affiliated with OpenAI, Google, or Amazon?**
A: No. VibeTags is an independent Shopify app built by TrueSource Studio. It is an Official Shopify App Store Partner but is not affiliated with or endorsed by the named AI platforms.